Apple Release iPhone 5 – Live Updates from theLaunch

Michael Apple, Apple iPhone, Mobile, TechTalk

Stay tuned as we release up to date live info straight from the Apple September 2012 media event

Start time – 18h00 GMT (for us European folks)

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12 September 2012 – 19:10

Dual Pane viewing for those of us with Dual screens. You will also be able to see whats next with a new feature called ‚ÄúUp Next‚ÄĚ which is like a pull down playlist.

12 September 2012 – 19:09

iTunes!!!! there is an update and its now very.. iconic, in otherwords lots of icons and images, no left bar anymore. You can browse Albums in Albums? not sure what that means.

12 September 2012 – 19:06

90 second previews added and changes will rollout on Sept 19th along with IOS.

12 September 2012 – 19:05

66% of all downloads come from IOS i iTunes… Ah yes they are showing off the new iTunes store. Looks a bit …ok a lot like the Play store used to.

12 September 2012 – 19:04

In a twist….Eddy Cue Apples iCloud and Music chief takes to the stage to talk about iTunes

12 September 2012 – 19:02

You will be able to pre-order from tomorrow!

12 September 2012 – 19:02

Cost will bethe same as iPhone 4s and will be release on Sept 21st and in all 100 countries by the end of the year.

iPhone 4S, 4, 3GS, new iPad, iPad 2, and 4th gen get iOS 6 on September 19

12 September 2012 – 18:56

So in summary they have #Stretched the screen, changed to an #A6 chip and changed the #connector.

12 September 2012 – 18:53

12 September 2012 – 18:53

200 new features in IOS 6‚Ķ. ¬†iPhone 5 will be available in wait for it‚Ķ Black & White. The aluminium on the back is called ‚ÄúSlate‚ÄĚ which is different on the white and black models. Silver for white and slate for black. Here come some slides and videos.

12 September 2012 – 18:51

And there we have it you can officially post to Facebook directly from IOS. Can you imagine all those late night posts now ;)

12 September 2012 – 18:50

Im not updating anything they talk about with SIRI, It only applies to people in the USA.

12 September 2012 – 18:48

They have just spoken about photo sharing and Siri. Nothing interesting or new really. Lets wait till they talk about Facebook shall we

12 September 2012 – 18:47

And we are now onto Passbooks. Been waiting for this as its not available on IOS 6 dev yet! Its a Virtual wallet that you can use to show tickets etc. It has a QR code that can be scanned by whoever you show it to.  Perhaps a use for QR codes after all…

12 September 2012 – 18:46

Safari will now have a Full Screen mode and iCloud Tab sync. If you use Chrome then this is not really anything new but a welcomed addition.

12 September 2012 – 18:44

Forstall is showing the 3D mapping and navigation using Apples own map system, its official your mapping points and favourites are useless now in IOS 6. I have used the Navigation in IOS and Im not a happy chappy. Its powered by TomTom and works in Landscape and Portrait.

12 September 2012 – 18:42

I wonder how fast¬†Lightning syncing speeds will be, they mentioned nothing yet? ‚Äď will it match #USB 3 or #thunderbolt?

12 September 2012 – 18:41

Scott Forstall SVP of IOS Software is going to run through IOS 6 (prepare to lose your Google map point…

12 September 2012 – 18:39

The 30 pin connector which has been in use since 2003 is OUT…

The new connector is Lightning, has an adaptive interface and can be plugged in in either direction, its 80% smaller and there will be an adaptor available. (No new Bose System for me Im Afraid)

12 September 2012 – 18:37

There will be 3 microphones, One at the bottom, one on the front and one on the back, with improved Noise Cancelling with something called Wideband audio. THe speakers will now have 5 magnets and use 20% less power. that’s up from just 2. Now the Hoodies can really blast their tunes.

12 September 2012 – 18:36

Stabalization and Face detection for up to 10 people with the ability to take photos whilst recording at 1080p. the front camera will be 720p and Facetime will work over 3G with IOS6.

12 September 2012 – 18:34

It will have a faster photo capture by 40% and a panorama feature to which you basically sweep the scene with. If done correctly you can get a 28 megapixel photo!

12 September 2012 – 18:32

New image signal processor in the A6 chip, does spatial noise reduction, with a ‚Äúsmart filter‚ÄĚ something that produces better low-light performance and captures photos faster.

12 September 2012 – 18:31

The camera will be called iSight (Pretty cool)

It will have Dynamic low light mode, precision lens alignment and sapphire crystal glass. This will basically combine two pixels together giving you up to 2 F-Stops better in the dark.

12 September 2012 – 18:30

They are talking Battery now. If the phone is 2 X Faster will that mean 50% less battery?

Schiller says the battery life is now 8 hrs 3G talktime, 3G browsing. 8hrs LTE browsing, 10 hrs Wi-Fi browsing, 10 hrs video, 40 hours Music. 225 hrs of standby

12 September 2012 – 18:29

Basically the multiplayer is Ghosting. Not sure its completely multiplayer as opposed to Draw Something because how will the first player have a ghost if the other racer has not raced yet? Im sure they have it worked out though.

12 September 2012 – 18:28

Rob Murray the exec. producer from EA studios is now on stage. He is chatting about rear view mirrors on games and how it will make it easier to play. He is telling us how the Apples Game Center will now enable you to play Time Shifted Multiplayer games.

12 September 2012 – 18:25

The iPhone 5 will be almost 2 X faster in launching Pages, saving images, loading music and viewing keynote attachments.

12 September 2012 – 18:24

It has Wireless 802.11 a/n/g/n 2.4GHz and 5GHz. It is also running on the A6 processor which is 22% smaller than the A5 and faster! Schiller is excited.

12 September 2012 – 18:23

If you are in the US ‚Äď Sprint, AT&T and Verizon will support LTEs. For us in the UK well I suppose EE wil sort that out (Orange and TMobile)

12 September 2012 – 18:22

And there you have it people –¬†GPRS, EDGE, EV-DO, HSPA. Now: HDPA+, DC-HSPDA, and¬†LTE.¬†How happy is Samsung right now? they own the LTE Patent which Apple have not¬†licenced¬†yet!

12 September 2012 – 18:21

Schiller says that it has 44% more colour saturation and is now widescreen. The touch sensors are built into the display itself making it 30% thinner.

12 September 2012 – 18:20

CNN are one of the first to have had the phone to develop for. they have their app ready.

12 September 2012 – 18:19

iWork apps have been remade to work with the longer screen. Apps that are not designed for the stretch will still work in a scaled version.

12 September 2012 – 18:18

Its got a 4″ screen but an aspect ration of 1136 x 640. Pixels… that basically means its just stretched and you can now add another row of icons…

12 September 2012 – 18:17

Here is a quick pic from the CNET Guys

12 September 2012 – 18:16

Schiller says the iPhone 5 is  7.6mm thick and  20% lighter, it looks like the rumour sites have been saying and the images are all the same

12 September 2012 – 18:15

They are showing how similar all of the editions have looked, Glass front etc.

12 September 2012 – 18:14

First iPhone was launched 5 years ago and there is a large iPhone 5 writing on the screen

12 September 2012 – 18:13

iPhone news coming up now ‚Äď Here is¬†¬†Apple‚Äôs Phil Schiller, top marketing exec. they are just going over the history and saying how amazing this breakthrough was (Can you imagine life without a smart phone now?).

12 September 2012 – 18:11

Cook says that 90% of apps are downloaded every month. The average customer is using more than 100 apps. How many do you use?

12 September 2012 – 18:10

Cook is busy telling everyone how the PC era is over and that the iPad has taken over the market in just 2 years. there is a graph on screen showing Web traffic as 91% iPad and 9% other…. This is a grey figure though as loads of web analytics just go on the core engine and label it as IOS… THis needs to be fixed

12 September 2012 – 18:08

According to Cook Apple sold more iPads than any PC manufacturer sold of their entire PC line. Not really fair stats but anyway, spin is spin

12 September 2012 – 18:07

Cook says that Mountain Lion has been the fastest selling OS x ever and that they now have 27% market share in the US which has been growing for 6 years

12 September 2012 – 18:05

Yikes Apple have over 380 stores in 12 countries taking over 83 million visitors between April and June alone.

12 September 2012 – 18:04

Lots of High Fives going around as Apple employees enter the stage

12 September 2012 – 18:02

Cook is on stage saying hello and showing off the Barcelona store which took 2.5 years to build, a video is being played right now.

12 September 2012 – 17:58

Big white Apple logo being displayed on a grey screen, nothing too exciting yet…

12 September 2012 – 17:52

This is great practice for when we Live blog from CES 2013

12 September 2012 – 17:51

The #Apple event is open and Photographers are being let in!

12 September 2012 – 17:46

Just a reminder, unlike CNET we have enabled comments during the live blog, feel free to comment and share (obviously we don’t have as many followers so we can add that personal touch)

12 September 2012 – 17:34

Why is there no video stream from Apple? surely they want the world to know? it is 2012!

12 September 2012 – 17:32

Not much coming back when searching for iPhone 5 on the Apple site yet ;)

http://www.apple.com/search/?q=iphone5

12 September 2012 – 17:28

Interestingly if you pop over to the Apple website you will see that the iPhone page has a somewhat different look. the middle section is somewhat larger than the rest of the page and its revolving not the usual ‚Äď were making some updates page‚Ķ is this a sign of a larger iPhone?

 

 

Michael is a Technology & Digital Consultant to the Real Estate, Property, Travel and Tourism industies with over 13 Years of leading Technical teams & Programme Management. He has worked with agencies in multiple countries and cities from the UK, New York, Russia, France, Dubai to Australia and South Africa. In his spare time he is a commercial drone pilot that dabbles with Photography & Videography.

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