Jurrasic World combining Offline and Digital

Michael Digital Marketing, Marketing

It seems today is all about Dragons, Loch Ness Monster and Dinosaurs. If you happen to be passing through London Waterloo station you will see that The Jurassic World Marketing team have literately taken over the concourse. Just in case the massive 40m long x 3m high full motion digital screens don’t manage to capture your attention, they have added some …

The importance of being able to adapt and change quickly in Digital

Michael Digital Marketing, Trends

National Blood week is between the 8th and 14th June 2015 and they have a campaign #MISSINGTYPE to encourage more people to give blood. In short, the idea behind the campaign is to create awareness by removing the letters A O and B from companies names and prominent signs. As we all know, its almost impossible to keep up with the …

My Week with Bing

Michael Microsoft, TechTalk

During a recent trip to the United States I realised how many people use Bing as their primary search engine. This got me thinking, our team always set the default engine on all devices we give out and deliver to use Google. This is just the status quo, we have been doing this for years and never questioned it.

LG Curved CES 2014

Michael CES 2014, TechTalk

The very first stand I came across this year was LG. This was surprising as last year in the main hall Samsung dominated everything (except Sony’s wrap around screen that was impressive.) LG had a very impressive passive 3D display which was just incredible to watch, unfortunately the images and video don’t translate very well. There was nothing dramatically new …