What is Grey Space?
Grey space is the overlapping area between Business, Marketing and Technology Providers. Each department may be experts in their own fields, but integrating them together needs an understanding of them all.
Business relationships are incredibly important and it is always nice to do business with people you like and have a history with, who wants to work with people that you don’t get along with? Over a period of time these relationships grow strong, however the ideas and deliverables can become stale and outdated. The fresh thinking and alternative solutions that may provide a better result are potentially overlooked or not even proposed. In time it can become difficult to ‘get more’ from your provider, without causing issues to other projects the supplier may be involved with. This inevitability causes your projects to suffer or be delayed, and let’s face it, nobody likes changing providers.
We trust our providers or current internal departments?
At OPS Active we offer Grey Space for exactly this reason, with no vested interest in any internal department, external consultants or providers, you get to keep your relationship with the technology provider intact and we can be used to do the pushing and driving that may be lacking. There are times when unfortunately a new provider may be a better option, but every situation is analysed on its own merit according to what the business objectives are.
Why OPS Active can help with your programme management.
For more than 15 years we have been involved in industries where Business, Technical and Marketing, all seem to be in separate bubbles. We have witnessed technical people change the entire business request into what ‘they’ thought should be produced, and not what the business wanted.
Increasingly over the years we have noticed how ‘The Business’ defines the commercial objectives, ‘Marketing’ create a plan for making those objectives visible and then the ‘Technology Providers’ create the mechanism to deliver these objectives. This is where it has become evident that there is a Grey Space, or effectively a communication breakdown, caused by the different jargon and lack of understanding of each other’s skill sets within those departments. This can cause frustration internally and become detrimental to the success of the commercial objectives.
Turning the objectives into a reality can often be a long drawn out process that takes excessive time. OPS Active focus on making the end goal a reality by working alongside all the departments and getting everyone working in unison towards the commercial objectives.
Data Driven Decisions?
[in-uh-vey-tiv] Using or showing new methods, ideas, etc To invent or begin to apply.
[struh-tee-jik] A plan or series of manoeuvres or stratagems for obtaining a specific result.
[n. proj-ekt] Something that is contemplated or planned. A large or major undertaking.
[man-ij-muhnt] The person controlling and directing the affairs of a business or institution.