National Blood week is between the 8th and 14th June 2015 and they have a campaign #MISSINGTYPE to encourage more people to give blood. In short, the idea behind the campaign is to create awareness by removing the letters A O and B from companies names and prominent signs.
As we all know, its almost impossible to keep up with the amount of on-line campaigns and good causes that are run on a daily basis, but every now and then some campaigns go viral and if its a cause you support you need to be able to join the movement quickly. If the world was still purely offline based marketing this would be near impossible without prior warning of what is coming. Luckily we are in the digital age and those that can adapt or change quickly are the ones that will be part of the on-line engagement.
How quickly are you able to adapt or change your website, social and on-line content to cope with social trends? Do your internal policies and brand guidelines cater for rapid changes and are you ready to embrace changes as a company?
I will update this page once the #MISSINGTYPE campaign is over to add some metrics and results from their campaign and on-line trends. Feel free to Subscribe to get the update.
In the mean time though, here are some of the creative companies and organisations taking part.
Has Downing Street been hit by a phantom vandal? #missingtype http://t.co/pZPa5y5rTF http://t.co/WPFIE7LqUo pic.twitter.com/Y121zr9UJb
— Time Out London (@TimeOutLondon) June 8, 2015
Public Health England
We’re supporting @GiveBloodNHS #MissingType campaign http://t.co/ulpQTVC4xu pic.twitter.com/gyZmTb3Tdm — PublicHealthEngland (@PHE_uk) June 9, 2015
We gave the #MissingType for National Blood Week! Join us and you could save someone’s life. http://t.co/XEW0AwIbUy pic.twitter.com/f64wN0Flff — Waterstones (@Waterstones) June 5, 2015
Green and Blacks
We lost our As, O and B in support of @GiveBloodNHS National Blood Week #MissingType pic.twitter.com/d1I9sviDXM
— GREEN & _L_CK’S (@greenandblacks) June 5, 2015
Let us know if you spot any other creative uses and we will be sure to include and mention you.
If you are curious as to what happens when donating blood, watch this short clip of Sabrina Washington donating.[youtube url=”https://youtu.be/5LzHKINuf34″]
If you want to donate, look for a clinic near you on their website. http://www.blood.co.uk/