We know Drones are able to capture images and video in a completely different perspective to what we see every day and they open up an opportunity to show a bigger picture about a property. There are some sectors within Estate Agency that will benefit more than others because of the regulations around flying drones in congested areas and near buildings. Trying to get aerial footage of your property opposite Buckingham palace will almost certainly land you in hot water.
For Residential Agencies the benefit is in the country houses and estates. If you have 30 acres of land, how are you showing proportions and locations with a series of photographs. Aerial images and video give you an incredible perspective on the property and a sense of the ground layout.
But for us, the biggest growth is in the Sporting Estates, Farms, Commercial and New Homes sectors. We see drone footage as important to these areas as floorplans are to Residential. By showing how the property is laid out and what is located where, you are able to illustrate the scale of the property and the topology. For the larger new homes projects, before the building is built you can immerse people into a lifestyle where they can watch the sunset from their penthouse window or balcony on the 10th floor.
I don’t see the portals being flooded with aerial imagery and video of city houses in the near future, but drone footage is definitely a way for the agents who are wanting to promote a property and have that extra ‘je ne sais quoi’ to separate themselves from the rest. If you were a prospective vendor or customer looking to instruct and saw the beautiful aerial images from one Agent and not the other, what would you think?
But make sure that if you are going to be hiring a drone operator, make sure they are CAA approved and insured. For more information on Drone Aerial Photography and Video services for the property, new homes and land sectors, visit www.AerialDroneImages.co.uk
Michael is a Technology & Digital Consultant to the Real Estate, Property, Travel and Tourism industies with over 13 Years of leading Technical teams & Programme Management. He has worked with agencies in multiple countries and cities from the UK, New York, Russia, France, Dubai to Australia and South Africa. In his spare time he is a commercial drone pilot that dabbles with Photography & Videography.
