Jurrasic World combining Offline and Digital

Michael Digital Marketing, Marketing

It seems today is all about Dragons, Loch Ness Monster and Dinosaurs. If you happen to be passing through London Waterloo station you will see that The Jurassic World Marketing team have literately taken over the concourse.

Just in case the massive 40m long x 3m high full motion digital screens don’t manage to capture your attention, they have added some rather realistic looking Dinosaurs on the floor along with a shop to buy all their merchandise, there is a box set there for everyone be it Blue Ray or DVD in plastic or Metal box. Walk in and you will be hard pushed to walk out without anything, after all this is a classic movie. The only thing that stopped my purchasing a box set immediately is that the latest movie, Jurassic World is not included… Why would I buy a Box set that is not complete? It does seem like I was the only one who seemed to care about this though, so a Fantastic effort by their team.

The sheer scale and impact of this display has prompted us to start a weekly search to find who has the best Marketing campaign for the week. To start it off, we are going to say, Jurassic World Waterloo takes it for Week 24 of 2015.

Jurrasic World

[author title="About the Author"]


Michael is a Technology & Digital Consultant to the Real Estate, Property, Travel and Tourism industies with over 13 Years of leading Technical teams & Programme Management. He has worked with agencies in multiple countries and cities from the UK, New York, Russia, France, Dubai to Australia and South Africa. In his spare time he is a commercial drone pilot that dabbles with Photography & Videography.

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